Ipsos MORI have reported on the findings of a 2016 survey which examined the current public awareness of and attitudes towards, the use of animals in research. The survey also examines attitudes towards, and trust in, the regulatory system and the people who work with animals in research.


This is second wave survey which was first carried out in 2014 by Ipsos MORI and is based on a long term survey that ran between 1999 and 2014. Key research findings included:

  • 34% say they feel either very or fairly well informed, a similar finding to 2014 when 30% felt well informed.
  • 65% say they accept the use of animals in research as long as it is for medical purposes and where there is no alternative. Public acceptance has remained at a similar level since 2014 when 68% said the same thing
  • Many people continue to believe that cosmetics testing on animals is allowed in the UK which is not the case as testing cosmetic products and their ingredients on animals was banned in the UK in 1998 and across the EU in 2013.

Download the results infographic here To read the full report click here